Not every backlink is worth the same. Score a link from the linking site's DR, whether it is dofollow, how much traffic the page gets and where the link sits, and compare opportunities before you pay or pitch.
How to use the Backlink value calculator
- Enter the linking site's DR.
- Choose follow type, rough traffic and where the link appears on the page.
- Compare the score across the links you are considering.
What makes a link valuable
A dofollow link from a relevant site, in the body of a page that gets real visits, beats a footer or sidebar link on a page nobody reads. The fewer other sites the page links to, the more each link is worth.
Use it to compare, not to price
The score is relative. It helps you choose between two directories or two guest posts; it is not a dollar value.
How to read the score
The link value score runs from 0 to 100. 60 and up shows green and is a link worth chasing; 35 to 59 is amber, fine if it is cheap or free; under 35 is red and rarely worth paying for. DR carries the most weight and grows faster at the top of the scale, so a move from DR 70 to 80 adds more than one from 10 to 20. Traffic is on a log scale: going from 100 to 1,000 visits a month counts as much as 1,000 to 10,000. The rough market price next to it is what similar links tend to sell for, not what you should pay.
Mistakes when judging a link
Paying for DR alone: a DR 70 site in an unrelated niche, with the link in a footer, can score lower than a DR 35 site in your own space. Forgetting to check follow type: switching to nofollow cuts most of the SEO part of the score. Using the whole site's traffic for a page that gets none: use the traffic of the page your link will sit on if you know it.