Draft your launch post and see the character count the way X counts it: every link is 23 characters and most emoji count as 2. If it's over the limit, it's split into a numbered thread at paragraph and sentence breaks.
How to use the X character counter & thread splitter
- Paste or write your post.
- Turn on X Premium if you can post long-form.
- Copy each post, or the whole thread, into X.
How X counts characters
The limit is 280 for most accounts. Any URL counts as 23 characters however long it is, because X shortens it. Emoji and many non-Latin characters count as 2. This counter follows those rules, so a post that fits here fits on X.
Writing a launch thread
Lead with what you built and who it's for in the first post, since that's the one people see. Use the next posts for the problem, a screenshot or demo, and the offer. End with one clear link and one ask: try it, upvote, or reply with feedback.
Numbering
Numbering (1/5) tells readers there's more and helps when posts get quoted alone. Leave it off for a two-post thread.